The agreement between the star and HQD Tech stipulated the influencer would post about two new products. George is well-known for featuring with his family on Channel 4's Gogglebox in their Essex family home and racked up a huge following of 1.3 million on TikTok. George Baggs is well known for appearing on Channel 4 show Gogglebox with his family in Essex. 'We also told HDQ Tech that if advertising in media permitted, they must not show people who are, or seem to be, under 25 years of age, using e-cigarettes or playing a significant role.” In its decision, the ASA said: “We told HQD Tech Ltd t/a HQD Tech UK and George Baggs that marketing communications with the direct or indirect effect of promoting nicotine-containing e-cigarettes and their components which were not licensed as medicines should not be made from a public TikTok account. Gogglebox star Sid Siddiqui slams NHS as he 'doesn't feel safe'.On-screen text alongside the footage read: “Matching my outfit with my new HQD clip continued as George got dressed while vaping and the text underneath said: “Always get asked to do these sorta vids so here ya go :) #HQDVIP #uk #trending.” As a result of the investigation the advert was taken down and is now banned from appearing again on social media. In the video which was posted last June, the 19-year-old walked towards the camera holding up a HQD WAVE disposable vape in its packaging. The design of TikTok means social media users can be exposed to the video even if they don't follow his account. It also found George's ad had featured someone under 25 with an e-cigarette.

George Baggs was found to go against guidelines when pushing vapes on TikTok. The Advertising Standards Authority (ASA) found the influencer and e-cigarettes brand HQD Tech broke the advertising code by promoting the e-cigarettes and their components on TikTok. Inside Gogglebox star Abbie Lynn's life including age, boyfriend and surprising Mariah Carey connection.Gogglebox star Joe Baggs breaks silence on viral clip of him kissing Love Island’s Chloe Burrows.He was also warned not to use under 25s to advertise e-cigarettes according to reports in Hull Live, following the clip being investigated, which was found to be in breach of the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing. The watchdog concluded that George broke advertising standards by promoting vapes and he was banned from posting a clip of him holding one of the products again. The promotion of nicotine e-cigarettes is prohibited across the UK in the wider media. The 19-year-old Channel 4 star posted a video of nicotine e-cigarettes on TikTok, despite the legal age to promote vapes being 25.

Gogglebox star and popular Tiktok influencer George Baggs reportedly broke advertising rules by promoting vapes on his social media, despite being under the legal age to do so, investigators have found in new reports.

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